Summary
Detail-oriented public relations specialist with three-plus years of media relations experience in digital, corporate and nonprofit sectors. Solid background in editorial, design, web and video production focused on public education and advocacy. Experienced copy writer and editor with deep understanding of news organizations through work in college publications.
Experience
Account Manager | Brickfish, August 2012 – Present
- Ideate, pitch and execute online campaigns for award-winning social media marketing technology company
- Strategize campaigns’ publicity plans, including ad buying/placement and editorial/blogger outreach
- Oversee creative, development, legal and fulfillment departments to ensure project and team success
- Manage social communities—including content generation and strategy, finding and leveraging brand advocates and customer relations—for both clients and Brickfish
Corporate Affairs Intern | Fleishman-Hillard International Communications, June 2012 – July 2012
- Promoted financial and technological clients—including AT&T, Visa and Lenovo—for one of the world’s largest public relations and integrated marketing agencies
- Prepped clients for high-profile interviews with executive briefing books
- Identified key media contacts at vertical and national trades for client pitches
- Monitored client news using Google Alerts, RSS feeds and social media and authored coverage reports
- Researched new and existing clients using LexisNexis, Factiva and Cision to determine future projectss
Freelance SEO Specialist | O’Reilly/DePalma, January 2012 – May 2012
- Promoted building and architectural clients for full-service advertising agency
- Wrote and refined company blog content to increase web traffic and client exposure
- Teamed up with company principals to integrate social media into communications strategy
Marketing Assistant | City of Madison Parks Division, January 2012 – May 2012
- Evaluated and executed marketing strategy for popular city recreation center
- Produced clean content for division newsletters, magazine and website
- Designed web ads, prints ads and posters to publicize park events and services
- Oversaw content, function and reach of Twitter (@PlayMadison) and Facebook accounts
- Executed community outreach, including trade show presence, to increase brand awareness and loyalty
Media Advocate | Promoting Awareness, Victim Empowerment, July 2010 – May 2012
- Outlined and executed media strategy for student-run nonprofit with $85,000+ budget
- Increased group awareness via editorials, media coverage and an interactive web presence
- Wrote copy for print, web and social media advertisements
- Partnered with local newspapers to craft investigative stories on topics relevant to organizational mission
- Recruited, directed and assisted team of 10-plus media associates
Public Affairs and Marketing Associate | Advocate Good Samaritan Hospital, May 2011 – August 2011
- Completed internal and external communications work for NIST Baldrige Award-winning hospital, part of one of the nation’s top 10 health systems based on clinical performance
- Managed hospital’s Twitter account (@AdvocateKB) as part of its social media launch
- Managed content and distribution of weekly newsletter sent to over a thousand hospital staff
- Wrote multiple press releases to keep a high profile for the hospital
- Created two video news releases aimed at educating the community about hospital innovations
Communications Assistant | National Safety Council, May 2011 – August 2011
- Designed and proposed social media strategy and standards for industry association that seeks to save lives and prevent injuries and deaths at work, in homes and on the roads
- Generated and edited content for press releases, Internet and Intranet, newsletters and outreach materials
Copy Chief | The Daily Cardinal, January 2011 – December 2011
- Enforced editorial style, proper grammar and publication design of 10,000-circulation, daily newspaper
- Collaborated with colleagues to redesign newspaper layout and develop new website
- Designed and edited news section, including front page, using Adobe InDesign and AP style
- Optimized article headlines, leads and body text and identified key search terms to boost online readership and exposure
- Recruited, trained and managed team of 20-plus copy editors
Arts Editor | The Daily Cardinal, January 2010 – December 2010
- Managed content and design for daily arts and entertainment page
- Changed section’s focus from national to local to improve audience adoption
- Oversaw and worked on award-winning arts podcast and blog
Education
University of Wisconsin-Madison, Class of 2012
- Bachelor of Arts | Strategic communications and political science
Skills
- Proficient in Microsoft Office Suite, Adobe Creative Suite, iMovie, iWeb, Audacity, Soundslides
- Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Comfortable with content management systems, including Microsoft SharePoint, Expression Engine and Town News
- Working knowledge of social media and blogging platform
- Familiar with research tools, including Cision, Factiva, LexisNexis and Bloomberg Terminal
- Well versed in AP Style
Awards
- Best Critical Review of the Arts, Milwaukee Press Club (2010)
- Best Special Edition College Newspaper, College Media Matters (2011-’12)
